Our Story
I started Land of Liberty in a small college bedroom—not with a business plan, but with a belief that this country is great, its founding principles matter, and people are at their best when they pursue strength, freedom, purpose, and the moments that make them feel alive.
We’re here to revive the spirit of liberty through fitness and Americana—not just in what we wear, but in how we live. It’s in the quiet grind, the moments where effort turns into strength. It’s in the open road, the opportunity to live life on your terms. It’s in the music that makes you feel something—the kind that takes you back somewhere, or pushes you forward. It’s in the long days of hard work, the nights that turn into memories, and the feeling that you’re part of something bigger than yourself.
No matter where you come from, we believe in living wide open—building strength, chasing something more, and never taking for granted the freedom to do it all our own way.
This is bigger than a brand. It’s a movement. And it’s made possible by you.
Thank you for being part of it.
Chase Campbell
Owner & Founder
Our Mission
To Celebrate and Revive the spirit of liberty through fitness and americana
At the heart of who we are, we seek to unite people from all walks of life to collaboratively manifest the best versions of themselves and their country. In the midst of a world that is increasingly growing in contradiction to these values, we think that this mission is more important now than ever.
THE LIBERTY PLEDGE
In support of our mission, we at Land of Liberty pledge to donate 5% of all profits to charitable organizations that seek to promote liberty ideals and health initiatives in the real world.
Read more about our Liberty Pledge beneficiaries and the work they're doing below.
Liberty Pledge Beneficiaries
THE NONPROFITS WE'RE PROUD TO SUPPORT
The Institute for Justice is a nonprofit, public interest lawfirm that seeks to end widespread abuses of government power and secure the constitutional rights that allow all Americans to pursue their dreams. The organization pursues constitutional litigation in defense of free speech, private property rights, free market ideals, and other liberty-focused principles.
Project Fit America is a non-profit organization that seeks to improve kids' health through fitness by creating new opportunities for children to be active, fit, and healthy. They work at the grassroots level with schools and teachers to bring in funding, equipment, educator trainings, curriculums, and other resources schools need to get kids more involved in healthy fitness lifestlyes and foster a love of movement.
Team RWB is America’s leading health and wellness community for veterans. When service ends, many veterans lose the structure, camaraderie, and sense of mission that shaped their lives. RWB restores those pillars through weekly workouts, ruck marches, races, and community events that bring veterans together. By rebuilding belonging and purpose, they help veterans not only reintegrate into civilian life, but thrive in it.
Action for Healthy Kids is a national non-profit that addresses the root causes of the child health crisis by supporting the foundations of lifelong health for kids. The organization accomplishes this by increasing healthy food access, providing nutrition education, promoting physical activity, and advancing social emotional learning in youths.