Our Story
I started Land of Liberty in my college bedroom out of a belief that was burning in my heart — that this country and its people are still something worth believing in. That the American Dream, and the ideals that built it, still matter. And that we are all at our best when we pursue strength, freedom, purpose, and the moments that make us feel alive.
We're here to bring that feeling back — to reignite people's excitement for liberty, community, and everything that makes this country great. Through fitness and Americana, we have an incredible opportunity to remind people what it means to live with pride, passion, and purpose — not just in what we wear, but in how we live and how we show up for each other.
This American spirit is still deeply ingrained in who we are. It's in the quiet grind, where effort turns into strength. It’s in the open road, the opportunity to live life on your terms. It’s in the music that moves you — the kind that takes you back somewhere, or pushes you forward.
It’s in the long days of hard work, the nights that turn into memories, and the feeling that you’re part of something bigger than yourself.
No matter where you come from, we believe in living wide open — building yourself up, chasing something more, and never taking for granted the freedom to do it all our own way.
Land of Liberty has always been more than a brand — it’s a reminder of who we are, and what we’re capable of together. And it’s all made possible by you.
Thank you for believing and being part of it.
Chase Campbell
Owner & Founder
Our Mission
To Celebrate and Revive the spirit of liberty through fitness and americana
At the heart of who we are, we seek to unite people from all walks of life to collaboratively manifest the best versions of themselves and their country. In the midst of a world that is increasingly growing in contradiction to these values, we think that this mission is more important now than ever.
THE LIBERTY PLEDGE
In support of our mission, we at Land of Liberty pledge to donate 5% of all profits to charitable organizations that seek to promote liberty ideals and health initiatives in the real world.
Read more about our Liberty Pledge beneficiaries and the work they're doing below.
Liberty Pledge Beneficiaries
THE NONPROFITS WE'RE PROUD TO SUPPORT
The Institute for Justice is a nonprofit, public interest lawfirm that seeks to end widespread abuses of government power and secure the constitutional rights that allow all Americans to pursue their dreams. The organization pursues constitutional litigation in defense of free speech, private property rights, free market ideals, and other liberty-focused principles.
Project Fit America is a non-profit organization that seeks to improve kids' health through fitness by creating new opportunities for children to be active, fit, and healthy. They work at the grassroots level with schools and teachers to bring in funding, equipment, educator trainings, curriculums, and other resources schools need to get kids more involved in healthy fitness lifestlyes and foster a love of movement.
Team RWB is America’s leading health and wellness community for veterans. When service ends, many veterans lose the structure, camaraderie, and sense of mission that shaped their lives. RWB restores those pillars through weekly workouts, ruck marches, races, and community events that bring veterans together. By rebuilding belonging and purpose, they help veterans not only reintegrate into civilian life, but thrive in it.
Action for Healthy Kids is a national non-profit that addresses the root causes of the child health crisis by supporting the foundations of lifelong health for kids. The organization accomplishes this by increasing healthy food access, providing nutrition education, promoting physical activity, and advancing social emotional learning in youths.